The Changing Faces of Dancehall

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A rebellious subculture, known as ‘rude bwoys’, has been synonymous with dancehall since the late 1970s. However, there is a more recent, darker trend forming amongst some of the genre’s young, emergent male artists.

ivan

Actor/Singer Jimmy Cliff as his notorious character “Ivan” (from ‘The Harder They Come’) in the classic “rude bwoy” stance

From dangerous cosmetic procedures such as skin bleaching to the tattooing and piercing of their face, these individuals are resorting to extreme tactics in order to ‘stand out’ and attain the all-important ‘buss’.

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